The Power of Colour Psychology in Gym Design
Colour is not just a form of decoration; it shapes how people behave, feel, and perceive a space or place. Each colour triggers emotions and associations, so thoughtful use of colour is crucial. Colour psychology plays a pivotal role within gym design, as the right colours can effectively reflect your brand values while boosting motivation and positivity.
Find out the benefits and drawbacks of popular gym colours, how to incorporate your brand’s colours into your setup, and how Wolverson Fitness can help you achieve how you want your members to feel.
Why does branding and colour psychology matter in gym design?
Colour is more than just decoration, it has a direct influence on how people think, feel, and behave. Behavioural psychologists suggest colour affects a person’s mind as well as body, as light enters through the eyes and skin, travelling along neurological pathways to the brain.
So, when it comes to fitness spaces, choosing the right tones can transform both the feel and function of a gym. In gym design, the correct use of colour can correlate to the way members perform within a space, influencing mood, motivation, focus and even energy levels. Thoughtful use of colours within gym design and branding can create an emotional resonance whereby gym goers are directly impacted on an emotional level.
At Wolverson Fitness, we understand you want your clients and staff to feel good. We incorporate strategic colour choices in your design strategy to amplify your brand and how it can help those who come to your space.
GREEN
Green is a colour frequently associated with balance, health and growth, making it an ideal colour to be utilised within a gym environment. Shades of this colour are refreshing and can be seen to boost energy levels, reducing tiredness during workouts and promoting a holistic approach to fitness.
Medium shades of green with black or white accents are also proven to have calming results on the brain. Green emulates renewal, producing soothing and relaxing effects, helping clients to feel more focused on their fitness journey.
Blue
Shades of blue carry a sense of calmness, bringing stability and focus to gym spaces. Creating a peaceful environment and promoting tranquillity, blue is ideal for zones that require concentration, such as stretching, recovery or yoga spaces.
Blue also encourages people to slow down, offering a balance to harsher, energetic colours, supporting a more comfortable and meditative atmosphere.
RED
Red is a bold and powerful colour, representing energy, passion and excitement, making it extremely useful in a gym setting to get people moving and feeling pumped!
Perfect for stimulating determination and encouraging action, it’s highly effective in weightlifting zones, high-performance training areas or even for high-intensity classes.
However, it’s also important to understand that excessive use can cause a sense of agitation or aggression, evoking feelings of stress, which can be counterproductive for a fitness brand.
For this reason, it is useful to consider where within the gym red works best – perhaps using it as an accent colour balanced with less harsh, lighter tones such as white, ensuring your gym space feels energising, driven and dynamic without crossing more into chaos.
YELLOW
Symbolising optimism and energy, yellow is a colour which brightens spaces, promoting positivity. It naturally draws attention, which aids the creation of an upbeat and welcoming atmosphere within a gym setting, making it a useful accent colour for uplifting the mood and heightening motivation.
However, due to its vibrance and intensity, overuse of the colour can cause eye strain and restlessness. Therefore, it is best used in balance for adding warmth to darker spaces without overpowering or overwhelming the space.
ORANGE
Adding vibrant energy and warmth to a space, orange combines the balance of yellow’s cheerfulness with red’s boldness. Creating a friendly sense of enthusiasm and creativity, opting for orange within a gym environment can make the space feel vibrant and welcoming, making it the perfect tone for group training zones or social areas. Similar to both yellow and red, the overuse of orange can be overwhelming, but when used thoughtfully, it can create a fun and lively atmosphere.
BLACK
Black conveys power and authority, making it a strong choice for gym owners and premium fitness brands. Used to create complimentary low lighting, black can create a sleek and modern environment, appealing to clients who are perhaps seeking a more prestigious training space.
WHITE/GREY
White and grey tones symbolise cleanliness, simplicity, and focus. Both colours serve well as a neutral backdrop in a gym space, ideal for creating a modern, minimalist gym aesthetic. White and grey can also create the illusion of a larger space, making them especially effective in smaller gyms.
3 ways to incorporate your brand into your gym design
1. Custom-coloured equipment
Powder coating is a powerful technique that allows you to customise equipment in your gym. Perfect for integrating brand
colours into rigs, racks and frames, it’s an impressive way to harness colour psychology and visually reinforce brand identity throughout the gym.
At Wolverson Fitness, we work hard to ensure that your gym design represents your unique culture, offering bespoke powder coating services and allowing your equipment to match your unique brand colours.
2. Custom-branded equipment
From bespoke bumper plates and dumbbells to custom Astroturf and gym rigs, branded gym equipment builds consistency, reinforcing your brand’s presence within the gym. At Wolverson Fitness, we believe custom gym equipment is more than just a visual upgrade – it elevates the overall experience for gym members. With our custom gym equipment, we can emboss your logo and brand name across your kit, bringing identity into every detail of the gym.
3. Custom wall logo design
Another impactful way to embed your brand into a fitness environment is through customised wall logo design. Pairing wall logos or graphics with the intentional use of specific brand colours not only strengthens brand recognition but enhances the visual appeal of the gym design.
Our team can integrate your logo into our design process, helping you create a space that’s not only functional but reflective of your brand identity.
Bring your gym to life with the power of colour psychology
The power of colour psychology in branding cannot be understated, especially within the fitness industry. By understanding the impact of various colours and incorporating them thoughtfully into gym branding and design, you can boost the success of your fitness business.
From custom-coloured equipment to full gym design services, we can help bring your vision to life. Book a free design consultation with Wolverson Fitness and discover how purposeful colour choices can elevate your gym design. Need ideas? Explore our case studies for inspiration.
